Hyundai first introduced the term Ioniq which brings together "ion" and "unique" when the company announced Project Ioniq; a long-term research and development project focused on eco-friendly mobility. Born from Project Ioniq in 2016, Hyundai launched the Ioniq vehicle. Today the Ioniq is known as a compact sedan with three different powertrain options; all-electric, plug-in hybrid, and standard hybrid. After today, the name will become a sub-brand for the Hyundai Motor Group's electric vehicle line-up!  

A New Era

The creation of Hyundai's Ioniq brand is in response to the fast-growing market demand which accelerates the company's plan to lead the global EV (electric vehicle) market. To fulfill Ioniq's brand mission, Hyundai plans to to combine its current EV capabilities which include ultra-fast charging, spacious interior, and battery-supplied power - with future innovations for a seamless experience. The Ioniq brand is creating a futuristic feeling line-up which will ride on the Electric Global Modular Platform (EGMP). This means vehicles in the Ioniq line-up will all have a fast charging capability and plentiful driving range. It will also allow for designers to play around with the vehicles interior, including highly adjustable seats and wireless connectivity. Their goal is to expand this platform across various different vehicle sizes and shapes!  

Leading The Pack

Three new models are expected to hit dealerships over the next four years with more innovative models to follow. In the coming years, Hyundai plans to introduce the Ioniq 5 in early 2021, the Ioniq 6 in 2022, and the Ioniq 7 in 2024. Fun fact; under the new Ioniq brand the EV models will be numerically named, even numbers will be used for sedans while odd numbers for SUV's!  

[caption id="attachment_1059" align="aligncenter" width="300"] The 45 concept focused on delivering electrification, autonomous technologies, and intelligent design.[/caption]

      These three vehicles are expected to be based off previous vehicle concepts which include a compact hatch based on the 45 concept, a sedan based on the Prophecy concept, and last but not least an SUV. There are currently no current concepts that the Ioniq 7 will be based upon but we've been provided a bit of a hint in the release photo.

[caption id="attachment_1074" align="aligncenter" width="300"] Hyundai's Prophecy features a clean and simple design that extends from front to rear.[/caption]

Looking To The Future

Hyundai is looking to lead the pack when it comes to the global EV market with the new Ioniq brand. Their goal is to sell $1 Million electric vehicles by 2025 and hold a 10% share to become the global leader in EV sales. The launch of the Ioniq electric vehicle brand reinforces the company's commitment to sustainability, innovation, and clean mobility. The Ioniq brand creates new balance between life-style solutions and environmental performance.

We'll be keeping you updated as more information becomes available! For more information about the upcoming Ioniq line or any other Hyundai vehicles visit us at any of our locations or online at The Lia Auto Group!

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